Establishing your online presence as a freelance photographer

If you’re a freelance photographer, there is no getting around the fact that you need to have an excellent website, to promote your work and your services. Word of mouth is great, but creating a stunning online portfolio opens the door to a world of new opportunities.

Putting yourself and your work out into the public sphere, however, means that you need to make sure that the end product is something that people will remember, for the right reasons. If you’re creating a freelance photography portfolio, online, therefore, here are three tips that will help you to stand out from the crowd.

  1.     Crisp, clean and professional. As a freelance photographer, your website should be a reflection of who you are; it must scream professionalism and be synonymous with quality. To this end, WordPress should be the tool of choice for any freelance photographer. WordPress allows you to work with an easy to use template, has a range of visually stunning themes, is SEO friendly and gives you the freedom to make your website whatever you need it to be.
  2.     Select only your best work. This should go without saying, but still deserves a mention. Your online portfolio should only contain your best work. Don’t compromise on quality, use only high quality images, and ensure that you include images that will leave a lasting impression on those that see your site.
  3.     About me. The about me section of your online portfolio is THE most important page on your site, as well as being the most clicked on. The about me page is a chance to sell yourself and your services, so the writing must be clear, concise and engaging. Not all photographers, however, are natural born writers. If you know that words are not your strength, consider asking for help from a friend, or hiring a professional, through a site such as Elance.

Another option you might want to consider (apart from freelancing) is affiliate marketing. Thousands of people are already doing it, and it can be pretty much about anything. You can sell books via Amazon, or pretty much any product you can think of via affiliate networks. Promoting online casinos can be quite profitable, those pay quite high commissions! Take a look at e.g. They are promoting various online casinos, but also inform about the latest games. So if you have an interest in any of those niches, get started today!


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