Subscription service websites are a good way for both customers and site owners to get the best from the deal. The customer often receives a service that is unavailable to non-paying customers at a good value price, while the site owner has the security of knowing that they have a certain amount of money coming in each month.
In terms of a photography website specifically, how would it be feasible to organise this effectively on a website? Well the good news is that the technology to do so is readily available and, provided you have the right design and programming team, relatively easy to install on a site.
More of an issue is the type of subscription service you want to offer, I recommend you to take a look at Rebilly. Will there be a simple two-tier system of visitor to your website, subscribers and non-subscribers and if so, what will subscribers be offered to attract them to join the site?
Or, will you offer several tiers of membership, so that users can opt to pay a smaller, medium or larger amount for access to different aspects of your site. For example, smaller users may only have access to smaller images, medium users to medium and smaller images and the top paying subscribers could have access both to bigger images and perhaps in a better definition.
Of course, signing people up to your site has to be attractive so you should consider what you offer and at what price carefully, but you also need to ensure that when you have attracted subscribers that you keep them.
Having a regularly updated blog, perhaps running photography competitions for subscribers and having a membership newsletter that gets regularly sent out.
The great thing is, if you have subscribers, then they are already interested in what you have to offer, your aim is to then keep them interested in visiting the site and maintaining their subscription. There are other things to consider, such as how to keep your subscribers data secure but a strong design team should be able to help you design your site at every stage of the process.
There’s millions of websites all clamouring for top quality images and a subscriber website is a great way to access this burgeoning market.